STRATEGI PENGEMBANGAN POTENSI WISATA PANTAI ANYER PROVINSI BANTEN PADA MASA PANDEMI COVID-19

Authors

  • Masduki
  • Ida Mursidah
  • Jamaluddin

DOI:

https://doi.org/10.36310/jebi.v15i02.187

Keywords:

Development Strategy, Anyer Area, Halal travel

Abstract

This study is a qualitative research which aims to describe the Strategy for the
Development of Tourism Potentials of Anyer Beach in Banten Province during the COVID-19
Pandemic. The research was conducted in groups with a time frame from September to November
2020 in the Anyer Beach Tourism Area, Banten Province. Researchers only used 23 objects as
research samples consisting of hotel managers, tourist destinations, restaurants and others that are
easily accessible to researchers. The results of this study indicate that the Anyer beach tourism area
which is located in Serang Regency, Banten Province is very potential if it is used as one of the halal
tourism destinations. Several strategic efforts have been made to keep this industry in existence
during a pandemic, including massiv promos via social media, continuing to implement health
protocellers so that visitors are safe and comfortable and following the CHSE certification test
(cleanliness, health, safety, environment) from the Ministry of Economic Tourism. Creative.

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Published

2020-12-15 — Updated on 2021-03-06

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How to Cite

Masduki, Mursidah, I. ., & Jamaluddin. (2021). STRATEGI PENGEMBANGAN POTENSI WISATA PANTAI ANYER PROVINSI BANTEN PADA MASA PANDEMI COVID-19. Jurnal Ekonomi Bisnis Indonesia, 15(02), 76-87. https://doi.org/10.36310/jebi.v15i02.187 (Original work published December 15, 2020)

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Articles